Paul Mitchell has introduced a new exciting launch in the demi-permanent color category: The Demi Matte Series with green undertones, ideal for canceling unwanted warmth, brassiness or red tones & The Pearl Ash Series, that imparts smoky violet and natural tones to help cool warmth.
The Demi –Paul Mitchell’s demi-permanent hair color launched last year– is a perfect fusion of shine, condition and coverage, which makes keeping up with the trends a lot easier and faster than ever before!
The Demi’s liquid color mixes into a perfect gel consistency that’s ideal for both bottle and brush application. The client will notice that The Demi conditions hair while it colors, providing incredibly rich results.
The Matte Series’ green undertones help cancel unwanted orange/red tones and the Demi Pearl Ash Series with smokey violet undertones are ideal for toning blondes and natural gray – New shades are intermixable with all existing The Demi shades!
Sampler Kit / Stylists Purchase:
6 shades – 1 of each The Demi Matte and Pearl Ash Series shade, 2 fl. oz.
1 – The Demi paper chart
1 – The New Matte and Pearl Ash Series Technique Guide
1 – Set of The Demi Matte and Pearl Ash Series swatches
For more information, please visit PaulMitchell.com