24 July 2024

John Simpson and Christopher Dove of COCRE8 feature Schwarzkopf Professional exclusively at Premiere Orlando!

Industry icons John Simpson and Christopher Dove of CoCre8 have chosen to feature Schwarzkopf Professional at Premiere Orlando 2017. CoCre8 will be LIVE at the Main Stage on Sunday, June 4th at 11:50am presenting their new collection OBSESSIONS.

Schwarzkopf Professional has a really cool vibe,” says Christopher. “We look at a few things when selecting brands to work with – culture, color, and creativity. We fell in love with their pigments but we also fell in love with their culture.

Being tech junkies, John and Christopher have always loved brands that have the best results and Schwarzkopf Professional delivers. Plus, there is such a wide range of shades and lines that they can “pretty much do anything.”

I’m kind of obsessed with the new BLONDME,” says John. “We know some stylists who spend all day doing blondes so why not create the best? With BLONDME, we can create beautiful canvases of hybrid shades without forcing it. The bonding technology simplifies the process for every user, no matter what level they are at.

Overall, John and Christopher were really impressed by the Schwarzkopf Professional culture. “Every person we met globally that works with Schwarzkopf Professional was really cool and not jaded,” says Christopher.

OBSESSIONS is a collection which will not only inspire and motivate, but will demonstrate modern style, electrifying color palettes and energetic finishes working in synergistic harmony. Translating “Trend” into “Trend Relevant” whilst you experience the Fluid Color Iridescence of Light and Dark aside Disconnection and Soft Personalized Texture.

CoCre8 will be in Hall D-2, #17

For more information please visit www.premiereorlando.biz


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