6 February 2023

Tokyorama Queens! Shu Uemura Gallery of Style National Finalists Announced

The 5 National Finalists in the Shu Uemura Gallery of Style competition have been selected! The global competition is exclusively for those working at Shu Uemura salons to win a professional photo shoot and immersion in Tokyo, the brand’s city of origin and continued source of inspiration.

Each stylist was challenged to interpret the contest theme, “Tokyorama” by bringing to life Tokyo’s fascinating juxtaposition of modern design and traditional architecture creating innovative hairstyles inspired by the diversity of Tokyo’s landscape.

Meet the U.S. National Finalists:

1. Madison Wade, Matthew Morris, Denver, CO
2. Naomi Booth, Bryce Jermain Salon, Minneapolis, MN
3. Cassey Lindell, Lunatic Fringe, Salt Lake City, UT
4. Jaime de la Rosa, Matthew Morris, Denver, CO
5. Kirby Rimmer, Studio Gaven, Franklin, TN

Stay tuned here to follow their journey to NYC to compete in the final national round of the competition!


The US Winner of this competition will featured on Estetica Magazine’s Cover celebrating talent and Shu Uemura with our Fall Issue!

The grand prize: an all-expense paid trip to Tokyo, a brand immersion experience in Shu’s motherland and a professional editorial photoshoot under the direction of two Shu Uemura global beauty masters!


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