28 November 2021

Salon Look celebrates 20 years and cements its leading position as the biggest trade fair in Spain and Portugal

Preparations are well under way for the upcoming 20th anniversary edition of Salon Look, the International Image and Integral Aesthetics Exhibition, held by IFEMA, which will take place from Friday 3 to Sunday 5 November 2017 at Feria de Madrid (Madrid, Spain).

A special event where the fair will reaffirm its commitment to the sector and its leading position as the biggest professional meeting for Hair and Beauty in Spain and Portugal, increasing its commercial offerings and parallel activities and building on the growth shown at the 2016 edition, which was the biggest and most complete in recent years.

The November 2017 edition will grow by occupying an extra hall, a total of 5 halls —2, 3, 4, 5 and 14.1— at IFEMA, which will allow the proposals to be exhibited in a more professional way, split into well defined sectors.

Hall 2 will host the furniture and barber sectors; the Beauty and Micropigmentation sector will be in hall 3; Hairdressing in hall 4; Nails and Make-up in hall 5, and fashion shows and the Hair Look hair show in hall 14.1.  

Over the three days, professionals visiting Salón Look 2017 will have the chance to learn first-hand about the latest releases and developments presented by brands in these sectors. What’s more, the fair will once again be an important training forum, with various Hairdressing shows – Gala Omat, L’Oréal, Selective, Effervescene, Rodelas, X-presion, Wella and Club Fígaro, etc. Also, as has become customary at Salon Look, the next edition will host the latest edition of the Make-up Championships, as well as Nailympion Spain, the nail Olympics.  

Similarly, as in previous years, the fair will conduct an international buyers’ programme in collaboration with ICEX and STANPA, focusing on Russia, Kazakhstan, Germany and Poland.

With the event taking place between Friday and Sunday, in response to industry demand, the activities held in parallel to the fair’s trade area can be conducted in a more orderly manner. On Friday, the activities will be aimed at distributors and the business sector, for example the “Hairdressing and Aesthetics Business Meeting”. Saturday and Sunday will have activities aimed at hairdressing, beauty, make-up and nails professionals.

On the other hand, the fair is preparing a special 20th anniversary event for the evening of Friday 3 November.

On Monday, once the trade fair and commercial activity at the stands is over, there will be various activities for professionals related with Salón Look, both within IFEMA itself and in central Madrid, like the Club Fígaro gala, with a hair show and awards ceremony, which will take place at Hair Look on the evening of Monday 6 November. 

Also as part of Saon Look 2017 will be the 5th edition of the Look Awards, organized by IFEMA. The awards will be handed out at a special gala on 20 September. The aim of these awards is to acknowledge the work of professionals, companies and institutions in this sector who use their creativity and hard work to improve training and business management and provide better promotion and information on comprehensive beauty and aesthetics.

Over the three days, Salón Look Madrid will be open non-stop from 10:00 to 20:00.

For mor information please visit www.ifema.com/salonlook

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