7 October 2022

Breaking News! Beauty Industry Veteran John Woloshyn joins Keratin Complex as Senior Executive VP

Keratin Complex just announced that industry veteran John Woloshyn will be joining the company as new Senior Executive Vice President effective July 1. 

In his new role, Woloshyn will be responsible for all aspects of the company’s sales and education division, including oversight of the internal and external sales and education teams, as well as the company’s vast distributor network.

We are very excited to have John Woloshyn joining our team at Keratin Complex. John possess a wealth of experience in multiple arenas of the beauty industry and has a track record of success at every level of the business,” remarked Keratin Complex’s Chief Operating Officer, Noah LeFevre. “His leadership skills will be instrumental to Keratin Complex as we deliver on our mission to be a global brand synonymous with excellence. He brings a level of credibility and expertise to our sales division that will serve us well into the future,” LeFevre added.

It is an honor to join Keratin Complex during an extremely exciting time in the company’s rich history. We have an incredible opportunity to continue building upon the success and innovative heritage that the company has enjoyed over the past decade. I look forward to working closely with all of our distributors, chain and salon partners, as well as the entire Keratin Complex team and the thousands of Keratin Complex salons and stylists here in the United States and around the world,” commented Woloshyn.

Prior to joining Keratin Complex, Woloshyn enjoyed an exceptional 29-year career at Redken 5th Avenue. His last position with the company was as Senior Vice President, Sales where he helped spearhead the company’s growth by developing and supporting a multifaceted national distribution network of over 85,000 salons. He was responsible for developing and implementing the company’s goals and objectives to maximize their sales growth in conjunction with salon consultants and distributor stores across the United States. As a senior team member, he was also involved in the acquisition of Pureology in 2007 and integrating the brand into the existing Redken distribution network.

Pat Parenty, former President of L’Oréal Professional Products Division, added this about his former colleague: “John is one of the finest leaders in the Professional Beauty Industry, with a proven successful track record. John’s strategic vision combined with his customer centric values and strong leadership skills set him apart and make him an excellent business partner for all salon professionals.

Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2006 and quickly gained national and international recognition thanks to their innovative signature Smoothing Therapy. The company not only helped fuel industry growth in this category but provided salon clients with effective, long-lasting solutions for beautiful, smooth hair. Working with leading chemists and hair-care experts, Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. Since the launch, Keratin Complex has introduced hair care, styling and their Color Therapy range, a complete line of professional hair color.

Recently, Keratin Complex continued to revolutionize the industry with their newest offering – Personalized Blow Out Same Day Keratin Treatment that allows for fast, effective smoothing options designed to deliver individualized hair results.

For more information please visit www.KeratinComplex.com


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