16 July 2024

Rikoko masters the Art of the Soft Sell with a proprietary App

RIKOKO masters the art of the soft sell through technology and authentic storytelling. Launching a unique and proprietary APP that features an astonishing augmented reality feature that turns static reality into rich digital landscapes.

Now a days clients are constantly on their phones,” comments RIKOKO founder and Technical Creative Director, Richy Kandasamy, “we needed to find a way to reach them on their level.” The RIKOKO APP grants users instant access to the virtual world of RIKOKO unlocking exclusive content, brand inspiration, product knowledge videos, how-to’s, ingredient benefits, product promotions and more.

Designed to evolve the in salon experience and bridge the gap in professional to consumer sales, the RIKOKO APP makes the conversation more fluid and organically drives knowledge and sales from the back bar through to retail. “Today’s consumer is savvy and yearns to ‘discover’ things on their own and share knowledge through social media,” adds Kandasamy.

The APP is currently available to download at the Apple store. Once you have downloaded, open the APP and point the view finder of your iPhone at the RIKOKO logo or front of packaging, turn up the volume, kick back and enjoy your discovery of the next generation of beauty brands.

Watch the video below!

For more information, please visit www.rikoko.com


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