3 March 2024

Essential Looks by Schwarzkopf Professsional – Modern Icon Collection: Beat Icon

Bridging the gap between the catwalk and street fashion, ESSENTIAL LOOKS by Schwarzkopf Professional inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks.

This Spring/Summer, ESSENTIAL LOOKS captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017.

International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection: “Trends give a unique snapshot of a mood, a zeitgeist. They reference the past to reinvent the present creating a brand-new future. Trends are what make fashion so exciting. We’re really excited about this season’s Modern Icon Collection and the way it brings together a diverse range of influences in radically new ways.”

Inspired by the allure of the ‘50s French Riviera, OPULENT showcases sultry glamour and pure sophistication. BEAT ICON celebrates the icons from the ‘60s beat generation – with a timeless urban feel. COLORAMA combines the attitude of punk with Tokyo-inspired neon vibes, bringing us into the here and now with a nod to the futuristic.


From the eternal fascination of icons from the early 60s, spanning James Dean swagger to Andy Warhol and Velvet Underground cool, BEAT ICON is reminiscent of the looks that defined a generation. With precision-cut hair and clean lean lines, ‘Beat Icons’ wear pixie boots, pant suits, cropped trousers and mono stripes, rocking modern gamine androgyny and urban cool. The look is perfect imperfection, it’s honest, it’s authentic, and delivers modern, effortless, beauty.

Any shade as long as it’s blonde! BEAT ICON utilizes the BLONDME® color palette for maximum color customization. A modern-take on 90s ‘grown-out lightener’ sees ‘smudged roots’ as the must-have look for the urban style icon.

For male and female trend aficionados, BEAT ICON takes precision cutting and clean lines to the next level. To complete the iconic look, hair is given weightless texture and a polished finish with a combination of OSiS+® GRIP, OSiS+ ELASTIC and OSiS+ SESSION LABEL® POWDER CLOUD™.

Watch the video below!


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