According to the analysts at Euromonitor International, the Middle East and African beauty and personal care market to grow to US$34.5 billion by 2021; a prediction that makes exciting reading for the organisers of Beautyworld Middle East 2017!
The healthy state of the market is reflected in the upward trend of the three-day showcase, which takes place May, 14-16 2017 at the Dubai International Convention and Exhibition Centre. According to organizer Messe Frankfurt Middle East, Beautworld Middle East 2017 will feature 1,580 exhibitors from 59 countries spanning 55,000sqm, a four per cent year-on-year increase in both exhibitor numbers and exhibition space covered.
This annual professional beauty extravaganza is the ideal B2B platform for global players to launch their latest products and network with thousands of professionals from throughout the wider region and beyond. Speaking at the show’s press conference, Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The business of beauty is as vibrant as ever, and with exhibition space fully booked, the 22nd edition of Beautyworld Middle East this year will be the largest edition yet. The impressive industry response is not surprising, as the wider region continues to be a high profile market for beauty and wellness, and accordingly Beautyworld Middle East 2017 has attracted a wide representation of the world’s leading brands, all keen to engage with a promising and lucrative market. The global flavor is underlined by 24 country pavilions, while local representation is also as strong as ever, with 186 UAE companies covering 6,900sqm of exhibition space.”
In addition to Personal Care & Hygiene, Beautyworld Middle East 2017 comprises the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, & Raw Materials, Professional Equipment, Spa & Wellness, Fragrance Compounds & Finished Fragrance. Other captivating highlights in 2017 include Hair Education by ghd; Nail It! by Artistic and OPI; the Business in Beauty Summit, the Economics of Wellness & Happiness Conference; and Face it! by Mehron and Madi International.
More information is available at www.beautyworldme.com