29 February 2024

Bamboo Beach! Alterna Haircare breathes a Brand New Summer Quartet

Four new products have been designed by Alterna Haircare, right in time for the summer session! Beauty is a hard feat in the humidity and blistering heat, and damage can transform even the shiniest manes into a genuinely hot mess. 

The quartet of products launched by Alterna are branded Bamboo Beach, and radiate a Brazilian mango & coconut milk summer fragrance that will not only leave a trail of goodness when your clients walk by, but will also protect the spring color you worked so hard on!

With key ingredients like the organic bamboo extract, these products immediately boosts hair’s intrinsic strength, flexibility & sustainability for stronger, healthier hair. Nourishing Tahitian Coconut moisturizes sun parched hair while a proprietary technology, Color Hold, locks in hair color brightness. For the sun, sunflower seed oil acts as a barrier to prevent frizz and provide natural UV protection.

Summer Sunshine Spray Protective Shine Veil
A limited edition weightless mist that instantly polishes & adds brilliant shine, while protecting hair from the sun. Specifically formulated with UVA/UVB filters to help combat the damaging effects of the sun, pool & saltwater.
It immediately adds brilliant shine Infused with complete color and UVA/UVB protection to help combat the damaging effects of the sun, pool and saltwater. Spray evenly over dry hair after styling

 Minute Recovery Masque After-Sun Treatment
A deeply restorative hair mask that helps to restore dry, parched hair in less than 1 minute! Infused with complete color and UVA/UVB protection to neutralize the damaging effects of the sun, pool and saltwater, this express treatment leaves hair more conditioned, more manageable, soft and shiny. Formulated with Eco- certified Bamboo and Tahitian coconut for healthy-looking, resilient hair—no matter the season.
After shampooing, apply to damp hair. Leave on for 1 minute. Rinse. Conditions hair in 1 minute and improves manageability, softness & shine.

BAMBOO BEACH Breeze Dry Balm Air Dry Styler
A limited edition texture enhancing styling cream for defined, frizz-free air-dried styles. Helps define the hair’s natural texture or curl pattern with a flexible hold. Perfect for anyone looking to enhance their hair’s natural texture! This product controls frizz, defines curls. Work a generous amount throughout towel-dried hair & start to create defintion by scrunching the hair & wrapping curls around your finger. Allow to air dry.

 Summer Ocean Waves Tousled Texture Spray
A limited edition lightweight texturizing spray that creates “just- back-from-the-beach” hair. It’s designed to provide vital UV protection, help combat the damaging effects of the sun, pool and saltwater, and provide sexy, tousled hair with a gorgeous summer scent.
Perfect for anyone looking to add beachy texture to their hair without the harmful effects of saltwater. It creates instant wavy, piece-y texture with light volume, provides lightweight moisture without the drying effect of normal sea salt sprays, and protects against heat and environmental damage, include the effects of the sun, pool and saltwater.
On damp hair: Spray from roots to ends and twirl or “scrunch” hair and diffuse or air dry.
On dry hair: Spray from roots to ends & scrunch as it dries.
TIP: After spraying throughout damp or dry hair, braid sections of hair and air dry/blow dry to enhance the wavy texture.

For more information on these new launches, click here!


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!