18 June 2021

Licensed to be Colorful! Framar available in America via CosmoProf and Armstrong McCall!

Only those overachieving colorists know, beautiful hair must be made with beautiful tools. Sure, you can hide that stained mixing bowl but there is a need for tools that represent the hairdressers that they work for, and Framar is the company that understands the need for cool, especially to colorists that happen to be quite colorful themselves.

Framar International is a producer and distributor of pre-cut aluminum foil sheets and accessories used for professional hair highlighting and coloring with serious swag. The company announced its partnership with the industry leader in professional salon distribution, Beauty Systems Group LLC… meaning these products are now available in all CosmoProf and Armstrong McCall stores throughout America!

In 2011, after 25 years in the foil industry, they decided to re-invent their entire brand from top to bottom to include the innovation of self-dispensing boxes, creative funky names, unique products and show-stop packaging, making looks and innovation the emblem of the company. Framar offers essentials with practical improvements, without forgetting style, as they pride themselves on as being a company connected to the color room floor.

Their mission was to make your typical foil and accessories, fun! From foils in electric blue and sprinkled with stars, hot pink measuring beakers, and silicone color whisks, this is a company that understands the playful pleasure in mixing paint and getting creative. Who says it should stop with the hair, when now you can have colorful tools too?

Framar started as a vision from a colorist, but without the support of the industry and the community we would not be here today,” says Francesco Gallo, Marketing Director. “We would like to thank every stylist who has supported and promoted Framar, helping us get to this point.”

And word is spreading like wildfire about these chic tools, seen on the feeds and videos of incredible colorists like Guy Tang, Hair God Zito, and VanityZack to name a few! CosmoProf and Armstrong Mcall will be carrying over 25 items from Framar; products which are considered necessities to those who use them in their day to day salon life. The range consists of color brushes, foils, and innovative accessories.

CosmoProf and Armstrong McCall are passionate about providing beauty professionals the best tools for them to use to create their artistic vision,” said Stacy Gaspard, Vice President-BSG Merchandising. “Expanding our partnership with Framar into the US aligns perfectly with that objective and we are very excited!

With over 1200 stores in the USA, the reach of CosmoProf/Armstrong McCall runs from coast to coast which will allow stylists easy accessibility to Framar products that were until now, primarily available online.

For more information, please visit framarinternational.com

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