According to Urban Dictionary, a hipster is defined as a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.
Also an identifier to a hipster is his style, and frequent visits to the barber. Stylez App is a platform that stylists can use to access tutorials, diagrams, education and at the same time, grow their business by building a client base independently all through the stylists’ phone.
This video is a taste of the videos they offer. In this one, we see the look of a hipster, often associated with the work of creative stylists at urban salons, and are usually too “edgy” for the culturally-sheltered mainstream consumer. Both hipster men and women sport similar androgynous hair styles that include combinations of messy shag cuts and asymmetric side-swept bangs. The “effortless cool” urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic.
Clients can select a style, color and look from these collections and the tutorials and formulas are then sent to the stylist along with the appointment which automatically updates in the stylist’s calendar.
The Hair Construction team creates content for its a platform doing many interesting projects. Aside from uniting beauty professionals twice a year in remote locations in the effort of making countless collections and tutorials all in a single weekend, the company has created an amazing new App called the Stylez App.
For more information about Hair Construction and the Stylez App, take a look here!