20 March 2023

Star Icon Collection by Angelo Seminara for Davines

Star Icon by Angelo Seminara for Davines presents contemporary cuts with timeless charm, taking us back in time. The collection is an invitation to express yourself, to be bold enough to represent your own personality in visual form, in high style and sophistication.

In this collection, Davines Artistic Director Angelo Seminara has been inspired by great divas from the art, music and show business worlds of days gone by. Starting with the ‘20s and continuing through the decades up until the ‘80s, Seminara has revealed the secrets of unique and timeless women, discovering that the key to their charm is eternity. Furthermore, keeping things contemporary regardless of the fashion has always been a mantra for Davines, who promote sustainable beauty with timeless charm.

The intense, luminous and vibrant colours of the Star Icon collection were created with new Davines permanent colour formula Mask with Vibrachrom, which creates infinite aesthetic virtuosity with startlingly beautiful results. The colours in this collection also include the new “ash” nuances, the latest answer to the increasing demand for cool and refined tones and reflects. This colour line offers enhanced conditioning and extraordinarily shiny and long-lasting colour, because the pigment penetrates the hair structure more consistently. To maintain colour and shine it is fundamental to use Minu/ Post Colour Treatment, part of the Essential Haircare Minu family for coloured hair, which illuminates and fixes colour, making the hair structure more compact, and increasing shine and colour duration.

The collection was styled with the careful application of More Inside and Your Hair Assistant products, the latter of which, from Angelo Seminara, is ideal for creating state-of-the-art blowdry. All the Your Hair Assistant products are anti-humidity, protecting hair from heat and reducing drying time. The formulation of the More Inside line completed the creation of the look, enabling long-lasting styling. More Inside products lock in hair’s moisture, keeping it defined, elastic and free from residue at the end of every look. All Davines’ products are designed to respect people and the environment and are crafted using cutting-edge technology.

Star Icon is a collection that transcends time and is always contemporary thanks to its fresh and easy-to-wear styles. A collection of delicate and modern cuts and styles, with makeup that is sometimes emphatic and sometimes light, either reinforcing or only slightly accentuating the divas’ features. 

This linear, geometric bob with glimpses of blue tones is an extremely elegant, high-impact look. The styling is luminous, carried out with YOUR HAIR ASSISTANT BLOWDRY PRIMER, an indispensable volumising and anti-humidity product to create state-of-the-art styles with an invisible and natural effect.

Soft and full waves frame the face for a truly “Hollywood-esque” look, with a contemporary touch of “urban gray”.
Movement is enhanced by MORE INSIDE SHINE SPRAY, which gives the perfect glossy finish to styles and updos.

A romantic and sultry look, a long cut with hair falling naturally, exalted by vibrant shades of warm blond. MORE INSIDE EXTRA STRONG HAIRSPRAY guarantees an extreme but flexible and humidity-resistant hold, creating a natural effect that is easily removed with a few strokes of a brush.

A short, simple, feminine cut in a bold shade. Easy to wear and style at any time of day. 
The look was completed with medium-hold YOUR HAIR ASSISTANT PERFECTING HAIRSPRAY, the invisible-effect hairspray that adapts to hair, keeping its natural movement without stiffening it.

Ultrashort cut in warm, captivating, high-impact shades for extreme elegance. In just a few words: simply adorable.
The look was created with invisible-effect MORE INSIDE FORMING POMADE, which gives structure to short-medium hair styles. The memory-effect formula allows you to style and rework your look without weighing hair down.

A high-glamour look with a touch of Punk. The contrast between dark roots and lighter lengths gives depth and intensity. Professionally styled with YOUR HAIR ASSISTANT VOLUME CREATOR, the all-natural texturising and mattifying powder made from micronised coconut and bamboo powder. It is applied using the specifically designed brush to the roots to create volume, and to the lengths and tips to obtain texture.

Hair: Angelo Seminara, Davines Artistic Director
Colour: Edoardo Paludo Davines International Creative Colour Ambassador
Makeup: Laura Dominique
Photo: Andrew O’Toole
Stylist: Niccolò Torelli


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