25 April 2024

Personalized Color, Illuminating Results with Wella Professionals New Precision Hair Contouring Services

Wella Professionals continues to push creative boundaries in providing clients with next level color services that accentuate and reveal one’s authentic self.

Channelling the rising popularity of make-up contouring, Wella’s master craftsmen have developed precision hair contouring services to skilfully enhance client’s best assets through artistic choice and placement of custom-blended hair color. Through this new service, hairdressers will help revolutionize the way client’s experience hair color, delivering long-lasting, beautiful results!

Wella Professionals hairdressers provide clients with in-depth consultation prior to service, utilizing Wella’s advanced Color Equation which takes into consideration client’s unique bone structure, skin-tone and eye color to find the perfect color balance. This sophisticated technique of contouring plays with light and shade to sharpen and pull focus to the client’s favorite features while softening and blending perceived imperfections into the shadows.
Hair contouring brings a new wave of innovative coloring that will change the way we approach color on our clients. It’s astonishing how this bespoke color service can truly accentuate ones best features and enhance skin tone,” says Sonya Dove, Wella Professionals Global Ambassador.

The new color contouring services celebrate how hairdressers accompany their client’s through every color transition. From women who want to change and start to color, to the women who cover their first grey hair, to the women who embrace their grey. The service menu includes three treatments that are tailored to clients based on their in-salon service preference.

  1. • Bright Contouring “color that shapes you” – lightening
  2. • Transformative Contouring “your most natural look” – permanent color
  3. • Delicate Contouring “color that evolves seamlessly” – demi-permanent color

Wella Professionals is committed to innovation and providing clients with color collections that best compliment new service offerings. The introduction of the new Le Beige collection is no different, comprised of three new Koleston Perfect and three new Color Touch shades designed to best enable color contouring. The collection, inspired by the desert, touts a unique blend of dyes that combines warm and cool nuances to complement any skin type providing the perfect base palette for hair contouring.

To ensure clients can frequently express themselves through hair color, Wella Professionals also introduces new Color Renew. This zero damage color reducer is used to adjust, change and correct undesired permanent color results. It allows for more frequent color changes as it respects the hairs’ natural melanin and structure, allowing hairdressers to continue to push creative boundaries for clients without compromising the integrity of the hair.

Color Touch is a low commitment, demi-permanent hair color that enables the fashion forward client to experiment with color without the risk of damage due to the ammonia free formula. It is low-commitment and maintenance collection that provides high shine for stunning fashion results. Color Touch is now available in 80 shades.

Koleston Perfect sets the standard for expertise and creativity in hair color. It delivers predictably rich, sensual and voluptuous color results with up to 100% gray coverage. The reliable, long-lasting color results provides superb color balance and touts a unique color portfolio from pure naturals, to vibrant reds, to special blondes that enable hairdressers to fulfil their creative vision.

Wella Professionals Le Beige Collection + Color Renew launched last month and is available at salons carrying Wella Professionals nationwide.


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