Kemon – The Italian Touch SS2017 collection is closely connected with biodiversity and environmental sustainability, core values to which Kemon has been committed ever since it began in 1959.
Inspired by the 1980’s tailoring lines and the sporty trend, the Retro Bit mood introduces a very contemporary digital atmosphere. Medium lengths and wavy styling provide the very latest wob styles, while the short cuts, full of character, encapsulate the essence of the new term “gender neutral”. The chestnut shades inherited from the winter mix with golden blonds, while maintaining a contrast with the darker base, while the pastel colours add a digital touch of modernity.
A minimalism that combines refinement and comfort is the essence of the Soul mood. Flowing lines that free the body from constraints and induce well-being, while hair shines thanks to a bright, well-kept fibre. The significant lengths are given volume together with lightness, while the bob features geometrically perfect edges, harmonised by long fringes and smooth layering. The colours work in harmony, ranging from optical white to rust, and from champagne to rose gold, intensifying in a warm brown highlighted by simple strands of hazelnut.
A mood that combines sportswear and casual tailoring: Sartecnic’s functional aesthetics and new materials add practicality to any look. For the hairstyle, finally there is also a wider range of choices for men: from the soft option, with sides and back shorter, but never shaved, and a punk legacy with short crests on top, to the version with longer, moving tufts that stand out boldly from the shaving at the sides, fully bleached and worn uncombed or in a smooth wet-look version. Beards tend to be shorter, or even disappear completely to leave a cleanly shaven face, but if kept they are well groomed and perfectly trimmed.
Hair: Mauro Galzignato & Kemon Team
Photo: Filippo Fortis – Bookin’ Agency