The new brand specific apps now available for download on Apple iTunes Store and Google Play, allow each brand in the portfolio to maintain their unique brand identity with their stylist fans and provides quick access to on-trend tutorials, featuring some of the best hairstylists in the world.
Not only does each application offer 24-hour access to education, the apps can be utilized by salon owners as a learning tool for their teams. With the ability to assign lessons to team members, salons can use the branded app of their choice to track team members’ progress and success. The ability to create a digital curriculum specific to a salon’s training needs makes these apps a unique resource. From product knowledge to collection basics to new techniques, these branded apps are the perfect addition to in-salon education from your preferred brand.
“We are excited to expand our Digital Education program across our Coty Professional Beauty Professional Hair Portfolio to help reach and delight stylists where they shop, learn, work and seek education,” notes Jeff Pierce, Coty Professional’s Director of Virtual Education for North America.
As a stylist, Jeff knows firsthand the importance of staying in touch with trends, techniques and what’s relevant for clients. “There are a lot of places where you can go for inspiration, but it’s most important to know how to achieve the results you see on Instagram or Snap Chat.”
Another unique element of each app is the “Ask the Experts” feature. With digital learning a stylist is essentially on his or her own if they have a question, however Wella Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional. apps offer the ability to chat with a brand expert. With a tap of a button, a stylist can ask brand experts anything from a question about color formulation in Wella Professionals to which Nioxin System Kit to recommend to their client or what’s the best Sebastian products to cocktail for curly hair.
“It’s important to us that we stay true to what the stylist needs in terms of content and how they access that content. These apps were designed by a stylist, are used by our own stylists every day to enable our best-in-class education team across North America. While there are many functionalities and enhancements that will come over the next months, one thing will always remain true: our apps will feature the latest education content to build the required skills and inspire the artistry of hairdressing,” says North America Creative Director Carole Protat.
> Tutorials and Step-by-Step Videos
> Sharable brand literature including Product Knowledge, Swatch books, Trends and More
> Live Customer Service through ‘Ask The Experts’ (Monday through Friday, 8:30 AM – 6:30 PM CST)
> A selection of Virtual Seminars led by Top Artists
> Tips, Tricks and Techniques From the Industry’s Best Hairdressers
> Set Goals and Measure Your Results
> Assign Homework
> Enroll in Education Playlists