At America’s Beauty Show in Chicago, look for the first issue of Best in Italy, the special edition of Estetica totally dedicated to export. Everything you need to know about eleven examples of Italian hairdressing excellence.
Estetica has most recently given rise to a special edition of the magazine totally dedicated to export and Italian companies that are seeking new export opportunities. Best in Italy presents 11 Italian companies that represent the brands that set benchmarks of excellence Made in Italy for tricological products and hairdressing tools.
Eleven absolute excellences and their success stories, hero products, and the strong points of each brand, as well as indications of their presence abroad and the types of opportunities they are seeking. A journey into the world of export, a useful tool for Italian companies and their partners, as well as for the entire sector.
Confirming the value of Made in Italy in this industry are the numbers in the introduction to this publication. If we consider only colouring products –for both hair and make-up– the numbers published by Cosmetica Italia are certainly impressive: nearly half of the world’s consumption comes from Italy. On the Earth, more than 60% of make-up is formulated or produced in Italy, and one woman in four colors her hair using Italian brand products.
These are the benchmarks of absolute leadership that the Italian hair care sector has earned over time: thanks to scientific research, continual investments, product excellence, the right quality/price ratio, stylish packaging, the selection of the best distribution channels, appealing marketing and communications.
To be the best –and the brands preferred by hairdressers and consumers– it is necessary to have a perfect combination of all these components. And Italian companies have demonstrated and continue to demonstrate that they got it all.
Best in Italy was available at Cosmoprof in Bologna, niw at America’s Beauty Show and successively in other leading international fairs.
For a preview of the magazine in PDF, CLICK HERE!