24 June 2021

Ultra Lightweight + Powerful Airflow! Introducing the NEW amika Immortal Power-Life Dryer

Mastering power and performance, the amika Immortal Power-Life Dryer is an ultra lightweight, long lasting styling essential.

Crafted in Korea, Immortal Power-Life Dryer features a brushless motor (BLDC), the latest generation of motor available in a professional hair dryer, which lives 10x longer than traditional dryers—maintaining a lifetime of 10,000 hours, compared to 1,000 hours of a conventional dryer—and produces a supremely powerful, yet whisper-quiet, airflow.

Weighing in at just 1lb, the 1800-watt dryer features tourmaline-infused ceramic components that emit far-infrared heat, which instantly penetrates the cortex of the hair’s cuticle, heating from the inside out. Hair is dried evenly and in half the time of conventional dryers, reducing the risk of damage and delivering smooth, frizz-free results.

Ideal for any hair type, the dryer features hot and cool heat settings and two speeds. The dryer additionally includes a lock-in concentrator that is adjustable for both horizontal and vertical usage, and a 9 ft. cord with hanging cord for easy styling and convenient storage.

  • Price: amika Immortal Power-Life Dryer, $300 (5-year warranty)
  • Availability: amika Immortal Power-Life Dryer launches March 2017 at professional salons and loveamika.com

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