The innovative and award-winning brand, TEK, is bringing their premiere line of hair products to the USA. The launch will mark the 20th country across five continents that their products can be found in, thereby spreading their love for beauty, healthy hair and nature all over the world.
Dubbed the “Queen of Brushes”, TEK has been a leader in the brush and comb industry since conception in 1977. It has since been featured at the Modern Art Museum of New York, and has received awards from the Honour Selection of Grand Design International Exposition at the Museum of Science and Technology of Milan, among others. Every component of TEK’s wooden products has been created following sustainable principles, combining Made-in-Italy craftsmanship and technology with strong design and fashion sensibilities. And both professionals and consumers alike have responded by embracing the brand for everything it stands for.
“Even though we’ve been present in the US market for many years, we’re very excited to open an office in the United States as well as a direct e-commerce site in order to serve all our customers in a widespread manner,” explains Thomas Valsecchi, Sales Manager for TEK. “Personally I have a lot of confidence in the US market, Americans know how to appreciate quality products. Currently there are few value brushes in the market, so we want to present a beautiful product of the highest quality and environmentally friendly.”
All of the wood used in their products has been Forest Stewardship Council (FSC) certified to mark the rigorous environmental, social and economic standards the line adheres to, and comes from responsibly managed forests. Caucciu rubber is used to avoid the oil derivative, while the handle base is colored with vegetal aniline stained beeswax and finished with linen oil for a natural, toxin-free product.
The ceramic brushes are no exception, and have been certified by the Institute of Science & Technology for Ceramic Materials (ISTEC-CNR). TEK utilizes Pure Energy in their building, certified by Renewable Energy Certificate (RECS), and participates in the development and research of renewable energy sources such as solar, wind and water power. Even the packaging for their products is sustainably cultivated.
The future of TEK looks strong as they continue to grow and develop new technologies to improve their products for both the professional and consumer segments.
Paddle Brush with Long Pins (1021-03) – MSRP $45.00
Big Oval Brush, Pink Lacquered (1520-32) – MSRP $45.00
Products and more information can be found at www.tekitalyus.com