20 September 2021

Brand New from RUSK! Deepshine PlatinumX Haircare Essentials to avoid Brassiness/Yellowing

RUSK proudly introduces its latest line of haircare essentials for those with platinum, silver, gray, white, blonde, and highlighted hair – Deepshine® PlatinumX.

With hard-to-keep hues like these, daily maintenance and upkeep are crucial to avoiding any unwanted brassiness or yellowing. Formulated with optimal amount of violet pigment, the Deepshine® PlatinumX collection aims to eliminate unwanted discoloration while working to intensify brightness, leaving you with your long lasting desired color!

The collection includes a variety of everyday haircare products including Shampoo, Conditioner, Repair Treatment, Lusterizer, Gel, Shine Spray, Mousse, and Hairspray.

RUSK PlatinumX Shampoo (12FL Oz/33.8 FL Oz, SRP $14/$27)
Banish unwanted yellow tones with this everyday cleansing formula. Wheat protein helps to balance moisture, honey to help protect and citrus extracts and vitamins to help brighten.
How to use:
– Apply to wet hair, gently massage into a rich lather and rinse
– Repeat if desired

RUSK PlatinumX Conditioner (12FL Oz/33.8 FL Oz, SRP $14/$27)
Brighten and protect your hair with this every-day, non-stripping conditioning formula. Eliminates yellow, brassy tones.
How to use:
– Apply to shampooed hair
– Leave in 1 to 3 minutes
– Rinse and style

RUSK PlatinumX Repair Treatment (8.5 FL Oz, SRP $14)
Revitalize chemically treated, damaged hair with this rich, creamy formula. Shea butter delivers hydration while wheat protein helps to balance moisture and add body.
How to use:
– Apply to clean, wet hair
– Leave in 3-5 minutes
– Rinse thoroughly

RUSK PlatinumX Lusterizer (4 FL Oz, SRP $7)
Boost Brightness and add instant shine with this lightweight cream formula. Eliminate frizz while improving comb-ability, with Chamomile and sage to smooth hair.
How to use:
– Apply to wet or dry hair
– Dispense desired amount into palms and rub hands together; massage thoroughly through hair
– Style as usual

RUSK PlatinumX Gel (5.9 FL Oz, SRP $14)
Control your style with this lightweight formula. Obtain hold and control with rice proteins help to strengthen damaged hair, delivering a thicker more luxurious look.
How to use:
– Apply to wet hair
– Gently massage into a rich lather and rinse
– Repeat if desired

RUSK PlatinumX Shine Spray (4 FL Oz, SRP $14)
Lock-in luminous shine with shine enhancing spray. Brightens the hair and pairs well with heat styling appliances for a glossy finish.
How to use:
– Prime pump 3 times
– Spray on wet or dry hair and style
– Can be used with a straightening iron or hair dryer for thermal shine

RUSK PlatinumX Mousse (9 FL Oz, SRP $14)
Enhance  body and  volume with this lightweight, alcohol-free styling foam. Restore brilliance to hair color,  Vitamin B supports hydration and promotes luminous shine.
How to use:
– Shake well
– Apply to clean, damp hair
– For maximum effect, towel-dry thoroughly; dispense a golf ball-size amount of foam for average length hair (more if necessary); comb through for even product distribution
– Style as desired

RUSK PlatinumX Hairspray (10 FL Oz, SRP $16)
Retain moisture with fast-drying finishing spray. This non-stick, all-day, humidity resistant spray provides strong hold, shape and body. *Vitamin E helps create lustrous shine and untangled look.
How to use:
– Shake well before using
– Hold can upright 8-12 inches from hair- spray evenly
– Repeat for maximum hold

For more information, please visit www.rusk1.com

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