Sea Shepherd Conservation Society, the direct-action marine conservation best known for the Animal Planet TV series, Whale Wars and Ocean Warriors, unveiled its newest vessel, the M/V John Paul DeJoria, at EPIC Marina in Miami, Florida.
The vessel is named after longtime supporter and co-founder of John Paul Mitchell Systems salon products and its first campaign will be to protect sharks off the coast of Central America. Ceremonies began the morning of January 31st with a press conference aboard the new ship with speeches by Sea Shepherd Founder and President Captain Paul Watson and John Paul DeJoria. It was followed by a classic naval ceremony of breaking a bottle over the bow to invite good luck. Instead of the traditional champagne, however, a bottle of tequila from the DeJoria-owned Patron Spirits Co. was used for the time-honored commemoration. When J.P. broke it against the anchor, the M/V John Paul DeJoria officially became the first ship in history to be christened with a bottle of Patron tequila.
“We’re proud today to unveil and to launch the John Paul DeJoria,” said Captain Watson of the 110-foot Island-class fast patrol boat. “This will be the 9th vessel in the Sea Shepherd fleet… I can’t think of a person who I am more proud to have a name on a vessel than John Paul DeJoria.” Captain Watson went on to announce that the M/V John Paul DeJoria will begin its journey this year with anti-poaching work off Central America to protect sharks and other marine wildlife being illegally exploited around Malpelo Island, Cocos Island and the Galapagos.
ABOUT SEA SHEPHERD CONSERVATION SOCIETY: Paul Watson is a renowned, respected leader in environmental issues and co-founder of Greenpeace, Sea Shepherd Conservation Society is a non-profit marine conservation organization whose mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans to conserve and protect ecosystems and species. Established in 1977, Sea Shepherd uses innovative direct-action tactics to investigate, document, and act when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced oceanic ecosystems, Sea Shepherd works to ensure their survival for future generations. Visit www.seashepherd.org for more information.