Sebastian Professional’s premiere styling competition to be hosted in Dallas, Texas, will close with an exclusive on-stage set from hard-rock trio, Sixx:A.M. with Nikki Sixx, DJ Ashba, James Michael, who will perform at the 2017 What’s Next Awards (WNA) on March 5th!
Not only will the band perform for more than 500 professional hairdressers, Sixx:A.M. and Sebastian Professional also partnered to give away an all-expense paid trip to attend the event!
“Our set will be an hour and we expect to kill it for the crowd,” said to ESTETICA lead guitarist DJ Ashba. “We can’t wait to be a part of Sebastian Professional’s What’s Next Awards – I played the event solo last year and had a blast, so I am excited to be coming back with my band for a full set this year!”
Sebastian Professional first partnered with Sixx:A.M in 2014 when Sebastian artists Omar Antonio and Anthony Cress were lead stylists for the band’s Gotta Get It Right music video. The single by Sixx:A.M. is featured on their Modern Vintage album. The stylists and band quickly clicked on set; in fact Antonio makes a cameo in the video!
“Being a part of What’s Next Awards brings this partnership full circle,” comments DJ Ashba. “It’s been great to collaborate with the Sebastian Professional brand, and their artists on our hairstyles over the years.”
The What’s Next Awards celebrates its five year anniversary in 2017, and Wella North America’s National Show Director Melanie Garibay couldn’t be happier to have Sixx:A.M. on the line-up.
“Melanie Garibay and the Sebastian team have been an awesome to work with, Melanie is the best and has been a huge support in bringing this partnership to life,” says DJ. “Everyone can expect an AMAZING show from her because she rocks!”
Sebastian Professional was the official haircare sponsor of Sixx:A.M.’s global tour last year for their album Vol.1 Prayers For the Damned and kept their rock star style on-point. Sixx:A.M. even thanked Sebastian Professional on their album cover. “We have a very particular style, and Sebastian keeps our look unique,” says Ashba, a longtime fan of the product line. “I always loved Sebastian products, since before I could call myself a rock star.”
“Sebastian is an innovative and inspiring brand that I have personally loved for years,” says DJ Ashba. “Craft Clay and Dry Clean Only are my faves for sure… can’t live without them on tour! The Sebastian artists are pretty fucking cool too… Omar Antonio and Anthony Cress did my dreads for me on this last tour and I loved the look I had on-stage… and I know my fans did too!“
“Hair and music have a long history. The two industries are intertwined especially for Sebastian Professional,” says Carole Protat, Creative Director for Wella North America, who started her career with Sebastian in 1991 working closely with founder Geri Cusenza. “Sebastian’s philosophy has always been to push boundaries, something that also rings true in the music industry. We’ve loved collaborating with Sixx:A.M. They understand our creativity and inspire millions of people around the world.”
For more information, go to www.sebastianwna.com