30 November 2022

MOP introduces Eco-friendly Volume Whip to Lemongrass Collection

Professional hair care brand, MOP®, launches Lemongrass Volume Whip. Free of parabens and gluten, this new lightweight styling mousse also features a zero ozone impact aerosol dispenser.

Lemongrass Volume Whip gives moveable, bouncy volume and medium hold for all hair types, while thermal and natural UV protectors protect hair from heat damage and preserve color. Key ingredients are lemongrass for volume, and honey and grapeseed oil for strength, conditioning and shine. “Having an eco-friendly, zero ozone impact aerosol is important to us and stays true to MOP’s values,” says Austin Baskett, Chief Marketing Officer of MOP. “The formula is incredibly creamy and every stylist who tested it so far has loved the performance. Some even called it a styling miracle!

Retail Price: $22.00USD for 8 ounces / 235 mL

Available at MOP salons nationwide and www.mopproducts.com

The Lemongrass collection includes Volume Shampoo, Volume Conditioner, Root Lift Spray.

MOP stands for Modern Original Products. All are formulated with vegetable and fruit-based ingredients, botanicals and natural extracts wherever possible. Signature ingredients include basil, mint, olive oil, lemongrass, aloe and apple cider vinegar, which are known for their performance and nourishing benefits to hair. MOP never tests on animals and nearly all of the formulas are vegan.

The brand is dedicated to building a positive salon community that is free of judgement. In keeping with this ethos, MOP makes financial donations to HRC.org, NotInOurTown.org and ItGetsBetter.org


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