1 July 2022

We’re Back for More, Mr. Grey! Fifty Shades Darker party gets #BLESSED with Sexy Hair!

When the most awaited romance premiere of the year is also the platform to Sexy Hair artists, then it is a fact that you will see the sexiest looks of the week at this alluring party that took place this frosty weekend in NYC.

That’s why ESTETICA was at the Sexy Hair Red Room –set for the official premiere of ‘Fifty Shades Darker’ last weekend in New York– which opens to offer special guests a night of tantalizing treats and a chance to indulge their inner sex goddesses with a beauty transformation.

‘Fifty Shades Darker’ is a story about sin, mystery and, of course, sex, making the prestigious hair brand the perfect partner for this collaboration. Sexy Hair stylists were on hand at the styling stations set at AMC Loews movie theater offering temporary hair extensions that transformed New York Beauty Editors into a much more provocative version of their former selves. Everyone that walked away from the Red Room left with a boost to their confidence and selfie-perfect hair! To top off, those who went to the event enjoyed some tantalizing cocktails served by some handsome male models who embodied Chistian Grey to perfection, and we were not complaining. 

The main look of the night was the ULTIMATE Anastasia hair experience based and inspired by the protagonist of the novel turned film. With lengths that flow naturally and styled with the legendary products that Sexy Hair is internationally renowned for. The results? Just breathtaking…


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