22 February 2024

Get the NYFW Look: Public School’s Weightless Big Hair by Allen Ruiz for Aveda

Aveda Artist, Allen Ruiz, created weightless body and volume for the Public School AW2017 show held at a packed Milk Studios in New York City. Learn HOW TO recreate the look!

Aveda Phomollient™ Styling Foam (with a pure-fume™ aroma with certified organic peppermint, ylang ylang, bergamot) helped make the most out of what each model had already without weighing the hair down. The bigger the better.

Aveda Artist Pro Tip:
Pump Phomollient™ Styling Foam directly onto the Aveda Paddle Brush and comb through hair from root to tip. This way, it gets on every strand evenly and quickly,” says Allen.


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