Over 6,000 hairdressers recently came together in Bologna, Italy, for Wella Professionals’ two day “Collection Show 2017 – Colour Contouring” event, featuring guest star and Global Creative Director for Wella Professionals, Eugene Souleiman.
Wella Professionals in Italy put together a compilation of over 10 hours of on-stage presentations, captivating the attention of an audience that topped 6,000. Held at the Unipol Arena in the beautiful city of Bologna, “Collection Show 2017 – Colour Contouring” was destined to be an absolute sell-out event from the outset.
Guest starring, Eugene Souleiman, Wella Professionals’ world-renowned Global Creative Director, presented for the first time in Italy in front of such a huge audience. It was a real privilege to be able to witness live on-stage the looks and techniques for which Eugene is so acclaimed, thanks to his work backstage at Fashion Week shows in New York, Milan, Paris and London. He even reproduced some of his most iconic looks – those originally created for great international fashion designers such as Alexander McQueen and John Galliano.
The event was formally opened by Francesco Pastore, the new General Manager for Coty Professional Beauty, Italy and Greece, who in doing so inaugurated Wella Italy into the Coty family: “Wella has always played an very important role in our industry, both in Italy and around the world,” he said. “The brand will now play an even more significant role from a perspective that is totally beauty orientated.”
The Bologna event was a celebration of both color itself and the concept of Colour Contouring. Wella Professionals’ method of personalizing the service through the contrasts of light and dark combined with the face shape. The goal of the brand is to increase the number of salon clients who experience a professional colour service from around 40% to around 70% through Icons of Colour, Colour Contouring and Colour Refill.
The finale featured Creative Director of the So Glam group, Christophe-Nicolas Biot, who won the hearts of the audience with his magnetic and irrepressible stage presence. Also on-stage for the closing session were: Artistic Team Egidio Borri, Mario Firriolo, Rudy Mostarda, Maison Mamì, James Longagnani, Davide Diodovich, ArtHairStudios & Maurizio Contato, The Best Club & Toni Pellegrino, Mitù and Stefano Milani.
Watch the video below!