Inspired by the disco and punk subcultures of the 1970’s, endless curls were on display at the Thaddeus O’Neil AW2017 men’s presentation at Skylight Clarkson Square in New York City. Learn HOW TO get the look!
Aveda Artist, Jon Reyman, used NEW Aveda Men Pure-Formance™ Thickening Paste with a rich, spicy and refreshing aroma to instantly thicken and make curls look fuller with a natural finish.
Aveda Artist Pro Tip:
“Do not comb through the curls before you set them,” says Jon. “Instead – to achieve thickest, fullest curl – wet the hair and work a small amount of NEW Thickening Paste between the palms. Apply evenly from roots to ends and then diffuse with a blow dryer and your hands for extra fullness. ”