3 March 2024

Luminous Luxury! Wella Professionals introduces NEW Luxury Haircare Collection: Oil Reflections

Indulge in a world of unparalled luxury and enjoy the most premium hair care experience with NEW Wella Professionals Oil Reflections collection and the Luminessence Spa salon treatment.

Oil Reflections is the first Wella Professionals precious oil collection, created to give a luxurious hair care experience with stunning results every time and up to 3 times smoother hair* and instant luminosity. With this new collection, every hair care experience becomes an indulgent treat, elevating your everyday routine into a salon-inspired ‘me-timemoments’ to be savored.

The collection has been inspired by Wella Professionals’ best-selling Oil Reflections hair oil, now expanded into a complete hair care collection, featuring a shampoo, conditioner and hair mask to boost the hair’s luminosity, and two versatile hair oils for a choice of premium finishes.

Eugene Souleiman, Wella Professionals Global Creative Director for Care and Styling, includes Oil Reflections in his essential kit for every occasion: “When I’m backstage at Fashion Week I would never normally dream of using oil on the hair as many oils are a little greasy and can weigh the hair down. But Wella Professionals Oil Reflections is a next- generation collection of products that are super-lightweight and add incredible shine and reflectiveness to the hair whilst leaving it soft and free-flowing. I also love using it on shoots because the light just seems to bounce off the hair, enhancing the color and shine to create real wow-factor results.

A new Luminessence Spa service has been created to compliment the collection and create the ultimate indulgent salon experience. Combining the expertise of hairdressers with the premium new Oil Reflections collection, the Luminessence Spa service isWella Professionals most luxurious in-salon treatment which will leave hair instantly luminous and you feeling pampered and relaxed.

Instant Luminosity
Wella Professionals Oil Reflections, with camellia oil and white tea extract, has been created using the exclusive Oleology technology to help protect your hair from natural lipid degeneration for a smooth and reflective hair surface.

The hero of the collection –joining the popular Wella Professionals Luminous Smoothening hair oil– is the NEW Light Luminous Reflective Oil. The perfect balance to the original oil, the new Luminous Reflective Oil, with camellia oil, offers a lighter texture with a subtle shine. The oleology technology protects the hair surface so light is reflected to reveal a pearlescent and iridescent gloss, making it the perfect choice for those with finer hair who want an extra dose of luxurious care and shine, but may feel traditional hair oil weighs their hair down.

If you have thicker hair or prefer a richer feel, the best-selling Luminous Smoothening Oil with macadamia oil redirects light to reveal a glossy, radiant reflection. With two luxury hair oils to choose from, you can tailor your everyday care regimen so that it best suits your hair type and personal style.

The Luminessence Spa treatment, exclusive to Wella Professionals salons, also features the Oil Reflections Luminous Reveal Shampoo and Luminous Reboost Mask leaving hair deeply cleansed and supremely nourished. An added dose of luxurious care is applied in the salon exclusive serum, the Luminous Magnifying Elixir; Wella’s first rinse-off elixir for instant smoothness and extra gloss for up to 72 hours anti-frizz effect.**

Enveloped in Luxury
Wella Professionals Oil Reflections and the Luminessence Spa treatment invites you to indulge in the ultimate premium experience from the first wash to the finishing touches, in salon and at home.

Each product has been carefully created to provide a pampering experience for all the senses, featuring an exclusive fragrance which takes the mind to the exotic white sand dunes of the Orient. Combined with the sumptuous feeling products and exquisite, luminous results, Oil Reflections makes every experience feel like an indulgent treat to be savored.

Holistic Luxury
The NEW Wella Professionals Oil Reflections collection features care products needed to elevate your daily hair care regimen to a luxurious salon-inspired experience:

  1. Light Luminous Reflective Oil: a versatile, light oil for fine to normal hair with camellia oil. Hair is lightly textured with harmonious movement and subtle shine
  2. Luminous Smoothening Oil: a Wella Professionals best-seller and the inspiration for the Oil Reflections collection, this perfecting oil contains macadamia and avocado oils to smooth all hair types for a premium, glossy shine
  3. Luminous Reveal Shampoo: a light, moisturising shampoo with white tea extract that leaves the hair deeply cleansed and luminous
  4. Luminous Instant Conditioner: a smoothening conditioner with white tea extract and camellia oil that locks in moisture.
  5. Luminous Reboost Mask: containing camellia oil and white tea extract, this nourishing mask replenishes the hair structure for a boost in luminosity.

With Wella Professionals Oil Reflections, you can recreate the luxury moments of your salon visit at home every day, elevating your daily hair care regime to a truly premium experience you will love.

TheWella Professionals Oil Reflections collection:

  1. • NEW Luminous Reflective Oil, $40.00
  2. • NEW Luminous Smoothening Oil, $40.00
  3. • NEW Luminous Reveal Shampoo, $22.00
  4. • NEW Luminous Instant Conditioner, $22.00
  5. • NEW Luminous Reboost Mask, $22.00

Visit www.wella.com for more information!


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