3 June 2023

Master Color Expert Program: A Unique Package to Help Futureproof Your Color Business!

As a world leader in providing Education, Wella Professionals has been delivering cutting edge training programs and support to professionals working in the hair industry for over 135 years.

Designed for hairdressers and salon owners of all levels, all Wella Education can be adapted for the specific team and business needs of any salon. With over 90,000 activities on offer to 1.8 million hairdressers, Wella Educators understand that training isn’t ‘one-size fits all’ and every course is tailor-made to unleash the potential of each individual hairdresser.

Once hairdressers reach a certain point in their career, clients’ demands often take over, meaning that training sessions fall by the wayside. Wella Professionals offers an extensive range of Master Craft programs to entice and motivate senior staff to keep up to date with the latest techniques and trends. As well as learning new skills, training is essential for inspiring and motivating hairdressers to offer clients the best possible service every single time. Wella Education has a proven track record of success – Couture Color education grew salon business by 9% after its industry-first training sessions were introduced.

A truly outstanding achievement for the Wella Professionals has been in the sphere of color, with the creation of the most comprehensive educational color programs in our industry. The pinnacle of that achievement comes in the form of the Master Color Expert Program. A hybrid of a strategic business-building course plus technical skills and creativity, the combined curriculum offers colorists and business owners a truly life-changing experience that ensures colorists gain invaluable training for the future, while equipping salon owners with the building blocks for a sustainable color business.

The Master Color Expert Program also helps colorists and salon owners to futureproof their business, thanks to an unrivalled Research & Development content which is far superior to the industry standard, plus a unique business-building day designed to drive turnover and maximize marketing opportunities.

The on-line support package is also outstanding, featuring strong in-salon re-applicability through City & Guilds blended learning and intelligent play, and further personalized training through an interactive online platform: E-Education, an interactive online platform that perfectly complements face-to-face training. This portal features content across all Wella Professional brands that can be accessed anytime, anywhere. With online seminars offering product, skill and technique-based training, it’s an accessible, innovative and flexible tool for hairdressers to stay at the top of their game.

The new and exciting Master Color Expert Program not only hones the colorist’s practical skills in the craft of color but also boosts their confidence and inspires them to create bespoke color looks for every single client. Featuring unique teaching methods that deliver skills which can be applied as soon as the colorist steps back into the salon, the Master Color Expert Program enables colorists to become true masters of color and able to achieve any color result.

Take the first step becoming a Master Color Expert now! Simply ask your Wella sales representative.
Go to wella.com/education or #mastercolorexpert or call the Wella Studio at: 800-488-2336


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