Skokan was previously National Channel Manager handling the State/RDA part of the company’s business. In her new role, she will continue to report to Tom King, VP of Sales for Sam Villa.
“Andrea has been part of the company for over three years, and during this time she has demonstrated both a commitment and passion to building our business with State Beauty Supply and RDA stores. She’s built a reputation for excellence and appreciates our customers needs while representing the Sam Villa brand,” says King.
As National Sales Manager, Skokan will take the lead in working with the company’s national distribution partner, SalonCentric, in developing strategic communications for the company’s product launches, promotions and training programs in the field. Her experience enables her to centralize communications while tailoring information to the different national and district managers for SalonCentric and State/RDA. The objective is to reach the store, street and sub distribution groups with consistent messaging for development of the Sam Villa brand.
Skokan joined Sam Villa in 2013 after working with Marianna Industries for six years. At Marianna, she was responsible for working with top industry brands to increase client product lines by taking new ideas from concept to shelf. This included overseeing product formulation, determining correct packaging specifications and creating a marketing strategy for successful launch.
Sam Villa is founding partner of the Sam Villa® brand (Allvus, LLC), designed to bring “More Sam to More People.” The educational world of this Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007), Favorite Overall Educator of the Year (2015) and Education Artistic Director for Redken 5th Avenue, can be experienced on www.samvilla.com/pro