1 August 2021

Anti-Aging Power! éprouvage launches New Smoothing Collection

éprouvage, the first professional brand to bring the preventative anti-aging power of Progressive Plant Stem Cells to haircare, announces the launch of its new 2017 smoothing collection. New additions include a shampoo and conditioner formulated to nourish, hydrate and improve hair’s manageability.

Like all éprouvage products, the new Smoothing Shampoo and Smoothing Conditioner are specially formulated with the Progressive Plant Cell Technology, a proprietary peptide blend of powerful actives that work at the scalp to create the ideal environment for hair to thrive. These highly concentrated antioxidant molecules neutralize free radicals and reduce the harmful effects of oxidative stress involved in aging. 

Both products are color-safe, sulfate-free, gluten-free, paraben-free, phthalates free and free of synthetic dyes and mineral oils.

éprouvage Smoothing Shampoo ($15; 8.45 oz. /250 ml)
Gently cleanses hair and scalp to restore hydration while providing optimal softness and shine. Hair is left feeling healthy, smooth and frizz-free without weigh down, in addition to hair’s increased resistance to breakage.

éprouvage Smoothing Conditioner ($16; 8.45 fl. oz. / 250 ml)
A replenishing and detangling conditioner that provides hydration to unruly hair without weigh down. This formula nourishes and hydrates for sleek, manageable hair.

Products will launch in January at eprouvage.com and through professional salons.

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