On November 6th and 7th Schwarzkopf Professional partnered with Kut Haus Salon in Claremont, CA for Color Revolution – a showcase with the hottest Instagram hair gurus to put Schwarzkopf Professional’s newest bonding innovations to the test!
Hosted by blonding expert Kim Vō, IG hair stars @bescene, @lisalovesbalayage, and @mustafaaavci, created masterpieces in front of an eager audience.
Mustafa Avci (@mustafaaavci) prepped models’ hair with BC Bonacure Fibre Force to make sure hair was smooth and sleek for his signature ‘Old Hollywood’ waves. Infused with Bond Connector Technology, BC Bonacure Fibre Force offers advanced repair and strengthening; by combatting hair that is dull and unmanageable due to chemical damage and UV radiation. The Bond Connector Technology helps to rebuild strong, resilient, beautiful hair with a healthy look and feel.
Linh Phan (@bescene) gave the crowd details on why he loves using newly launched IGORA Royal Highlifts and showcased his work on two models. He took the first model from a faded multi-colored blonde, to a dimensional ash brown to beige blonde and ash brown lowlights. His second model, he took from an all over faded pink to a blush, pale blonde with shadow root. The new IGORA Royal Highlifts shades from Schwarzkopf Professional enables partner salon owners to broaden their service portfolio by adding new innovative trend offerings from the IGORA Royal Highlifts range. Stylists can now lift blonde clientele to their coolest tones, while minimizing hair breakage. IGORA Royal Highlifts are Schwarzkopf Professional’s first highlifting colors to come with its Fibre Bond Technology already integrated into the color crème.
Lisa Hart-Walker (@lisalovesbalayage) for her most impressive transformation, she took a model from a red/blonde mixture, to a flawless blonde balayage. Thanks to Fibreplex, the model’s hair stayed healthy and shiny despite a ton of heavy lifting. The Fibreplex system reduces hair breakage in three steps. Stylists and their clients at Schwarzkopf Professional partner salons will now be able to enjoy effective color protection for healthy looking, shiny hair. In addition to the Fibreplex system, Schwarzkopf Professional will be launching a Fibreplex Sulfate-Free Shampoo and Fibreplex N°3 Bond Maintainer. Both products can be purchased for use at home.They provide protection against further mechanical damage.