15 June 2021

Global Fashionista Competition: Aveda honors International Creativity and Artistry

Heggy Gonzalez of the Aveda Institutes Colorado, Arizona, Utah takes home Top Regional Honor for North America at Aveda Master Jam 2016 in Milan.

In front of a crowd of the world’s top industry professionals, Aveda™ The Art and Science of Pure Flower and Plant Essences proudly announced Heggy Gonzalez, Creative Director, Aveda Institutes Colorado, Arizona, Utah, as regional winner for North America of the Aveda Global Fashionista Competition, a photographic competition that showcases the creative talent of Aveda Artists from all over the world.

THE ROAD TO MASTER JAM
The Fashionista Competition began in May 2016, when Aveda network salon employees (Lifestyle, Concept, Exclusive and Family) and Aveda Institute students age 18 or older were invited to submit their hair and makeup fashion predictions for Autumn/Winter 2016. They were asked to create and photograph a total look using only Aveda products and mission-aligned materials. Submissions were judged on the total look – including hair cut, hair color, hair style as well as makeup.

FIRST A FINALIST, THEN A WINNER
Gonzalez was one of 19 preliminary finalists who were chosen from these submissions by regional judges and invited to attend Aveda Master Jam on October 10, 2016 in Milan where three regional winners from North America, Europe/Middle East and Asia Pacific were then selected “live” in front of the audience. Each of these three regional winners won the opportunity to work backstage at New York Fashion Week in February 2017. From the three regional winners, one global winner was then selected.

OUR WINNER
As the regional winner for North America, Gonzalez created a bold bob with a long fringe on her model that enhanced her profile while also highlighting the multidimensional colors throughout the hair. “I’m very honored to be named the winner for North America,” Gonzalez said. “The idea behind the look was to create an image with blurred lines throughout except for the hair cut, style and color. That was clearly the focus.”

Please visit www.aveda.com/livingaveda for more news and information about the winners as they travel to New York Fashion week in February 2017.

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