26 September 2023

Introducing the NEW éprouvage Pour Homme Collection

éprouvage, the first professional brand to bring the preventative anti-aging power of stem cells to haircare, just announced the launch of its new four-piece men’s collection, éprouvage Pour Homme.

The collection includes a Daily Shampoo, Daily Conditioner, Molding Paste and Natural Hold Styling Gel, each one formulated with a luxurious timber fragrance and designed to strengthen, shape and style hair to perfection.

When used in conjunction with the éprouvage Restorative Scalp Serum, the éprouvage Pour Homme regimen stimulates the scalp to naturally help reduce the appearance of hair fall and produce thicker, fuller hair.

Like all éprouvage products, the new Pour Homme line is specially formulated with the Progressive Plant Cell Technology, a proprietary peptide blend of powerful actives that work at the scalp to create the ideal environment for hair to thrive. These highly concentrated antioxidant molecules neutralize free radicals and reduce the harmful effects of oxidative stress involved in aging. 

éprouvage Pour Homme will launch initially with a collection of four new products in addition to the already existing Restorative Scalp Serum, all of which can be used individually or as a system for best results.

éprouvage Pour Homme Daily Shampoo ($15; 8.45 fl. oz. / 250 ml)
A revitalizing daily shampoo that gently removes everyday impurities and build up. Cleanses and leaves hair restored, refreshed and rebalanced to improve manageability and strengthen against future damage.

éprouvage Pour Homme Daily Conditioner ($16; 8.45 fl. oz. / 250 ml)
This daily conditioner leaves hair feeling stronger, detangled and more manageable. Ingredients moisturize and condition hair without weigh down for the appearance of fuller hair.

éprouvage Pour Homme Molding Paste ($17; 2 oz. / 60 g)
A medium hold paste that imparts flexible texture, form and shape with a natural shine. Easily distributes through hair to create lasting style memory while enhancing texture and thickness.

éprouvage Pour Homme Natural Hold Styling Gel ($17; 5 fl. oz. / 148 ml)
A natural hold gel with a medium shine formulated for creating a variety of styles. Leaves hair conditioned and not crunchy with a boost of thickness and a flake-free hold.

All éprouvage products are color-safe, sulfate-free, gluten-free, paraben-free, phthalates free, mineral oil- free and free of synthetic dyes.

éprouvage Pour Homme is available at www.eprouvage.com and professional salons nationwide.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!