SUNLIGHTS Balayage, Inc., the makers and purveyors of the world’s leading balayage products and education announced its official launch in Australia and New Zealand.
‘Pacific Rim’ powerhouse – Dateline Imports, has been named SUNLIGHTS exclusive distributor ‘Down Under.’ Established in 1977, and owned by Voula Karmichael, Michele Kannis and David Taylor, Dateline distributes premium hair care and beauty brands. Headquartered in Sydney, Dateline has over 180 employees and eight full-service warehouse & distribution centers in the region.
SUNLIGHTS, a two-year-young, education based, all things balayage company, was founded by celebrity stylist, salon owner and international educator Candy Shaw. Widely regarded as the world’s foremost balayage educator, Candy is the creator of THE BALAY BOX®, the ‘complete balayage class in a box’ containing everything a stylist needs to learn and do balayage, including SUNLIGHTS Professionnel Balayage Lightener®, a proprietary, state-of-the-art, Kaolin Clay based lightener designed exclusively for ‘hair painting’, along with all the tools and education a stylist needs ‘to paint their way to financial freedom!’
Shaw expects balayage to replace foil highlighting the way cell phones replaced home phones and 35mm cameras. “It’s what every woman wants,” says Candy, “natural looking, sun-kissed hair as if she spent her summer on Australia’s Gold Coast!”
Tanya Nelson, Dateline’s Director of Education, recently traveled to the U.S. to train along side Candy. Under Nelson’s direction, Dateline has begun offering SUNLIGHTS classes in New South Wales, Victoria and Queensland, Australia.
Australia & New Zealand mark the seventh and eighth countries SUNLIGHTS has expanded to in recent months. Said Candy, “we’re thrilled to be joining forces with Dateline Imports to bring the Balayage Revolution to Australia and New Zealand! We look forward to painting the countries Yellow!”
You can meet Candy at Hair Expo Australia, June 10-12 2017, at the International Convention Centre in Sydney. For more information contact firstname.lastname@example.org