Wella Professionals brought their most buzzed about annual event to Barcelona with wondrous colors, enthralling styles and a thriving ambition to win! The 2016 International Trend Vision Awards (ITVA) Award Ceremony was a fascinating ending to the show that unites the global passion of hairdressing.
The 80 stylists and colorists from 45 countries took to the stage to compete for victory in the Color Vision and Creative Vision Categories, inspired by the 2016 Trend Vision beauty trends.
The ceremony, hosted by the one and only Patrick Cameron, was broadcasted live from Barcelona and viewers world wide were able to log into www.wella.com/live to view the show and support their favorites from the celebration of the industry’s most acclaimed talent that was recognized at the 2016 International Trend Vision Awards (ITVA). The outstanding Barcelona event also included live presentations by acclaimed hairstylists like Spanish master hairdresser Alexis Ferrer, Sassoon Academy led by Mark Hayes, HOB Academy led by Akin Konizi, and Sebastian Professional Global Art Directors Michael Polsinelli and Shay Dempsey. Also, Sylvie Moreau, President of Coty Professional Beauty, and Michelle Mason, Senior VP Global Education & Professional Development, presented the Lifetime Achievement Award to legendary hairstylist Robert Lobetta for inspiring a whole generation of hairdressers.
ITVA 2016 presented an expert panel of judges, which included Wella Professionals’ Global Creative Directors Josh Wood (Color) and Eugene Souleiman (Styling), media representatives as well as other top international stylists. And of course, everyone was excited about the very anticipated 2017 Trend Vision collections release.
Estetica USA was there along the way to document this career-defining event (don’t miss our Instagram @esteticausa feed!) – and check out the winners below!
Color Vision PLATINUM: Darren Lacken (Ireland)
Color Vision GOLD: Jenni Kujansuu (Finland)
Color Vision SILVER: Mana Dave (New Zealand)
Color Vision BRONZE: Hayley Austin (UK)
People’s Choice Award: Bogdan Gherasim (Romania)
Creative Vision PLATINUM: Manuel Sunda (Italy)
Creative Vision GOLD: Laura Harju (Finland)
Creative Vision SILVER: Hiroaki Matsuo (Japan)
Creative Vision BRONZE: Nadine Röver-Eilmes (Germany)
People’s Choice Award: Reina Quinones (Puerto Rico)
Breaking News! Next Wella Professionals’ ITVA will take place in London (UK), November 2017!
To keep up to date with the latest from Wella and ITVA, visit www.wella.com/live