On September 29, 2016, Kadus Professional descended on the famed Tropicana in Las Vegas for the debut of Sin City’s latest live entertainment production, Cherry Boom Boom – a celebration of all things rock-n-roll!
Befitting its role as the official hair color sponsor for Cherry Boom Boom, Kadus colored and styled the show’s featured dancers with sexy, strong looks reflecting the show’s bold aesthetic.
Together with Sebastian Top Artists Anthony Cress and Katey Bug-Smith, Kadus Top Artists Caroline Kim and Justin Frost gave performers a generous dose of color with vivid reds, show-stopping blondes, and deep, rich brunettes to inject energy into what was already an entertainingly over-the-stop performance that featured iconic American beats from Kid Rock, AC/DC, Lenny Kravitz, Joan Jett, and more. The natural, yet edgy looks the team created extended to intricate braids, spiraling curls, and dramatic, voluminous waves.
As the newest player on the Vegas entertainment scene and with its amped-up, girl-power theme, Cherry Boom Boom was a natural partner for Kadus Professional, itself a newcomer to the North American market this year and a champion of strong, independent women everywhere.