Dedicated to raising the benchmark of creativity and technical skills for all hair pros and empowering salon owners, through partnership, to grow their business, Wella Professionals proudly announced its newest partnership with Oscar Blandi at evening soiree recently hosted at the Oscar Blandi Salon.
“To grow, have longevity and stay on top, we need a partner that allows us to do what we do best,” said Blandi. “Wella is about the look for the client and education for the staff. A salon stands out from the others when the stylist can analyze the hair and give guests the full package to have beautiful, healthy hair.”
More than 150 guests came out to toast the news with Oscar and his team. Guests included media and industry influencers such as Frank Gambuzza, Sonya Dove and Alexandra Matiz. As guests mingled they enjoyed signature cocktails and delicious hors d’œuvres provided by one of Oscar’s favorite restaurants, TAO.
Live models from Oscar’s recent Wella inspired collection “City Life” were on hand for guests to admire and snap photos with. City Life, Oscar Blandi’s collection for Wella Professionals was inspired by the signature female archetypes of New York. Blandi premiered the collection at Intercoiffure 2016 Fall Atelier hosted at the Waldorf Astoria.
Sal Mauceri, Senior Vice President of Coty Professional Beauty North America and Fabio Sementilli, Vice President of Wella Education North America, gifted Oscar with framed selects of Oscar’s favorite looks from the City Life collection, which were revealed as they toasted the new partnership with Oscar and guests. “We’re thrilled to have Oscar Blandi join the Wella family,” said Sementilli. “As a company we strive to partner with the best of best salons and Oscar Blandi is the best of the best,” added Mauceri.
To learn more about Oscar Blandi’s salon please visit www.oscarblandi.com