8 December 2021

ghd The Briefing with Adam Reed – a brilliant showcase of creative artistry

ghd’s global brand ambassador Adam Reed recently presented “The Briefing” to a gathering of international hairdressers, session stylists and press for a sensational, not-to-be-missed showcase of creative artistry.

For the first time in ghd’s 15 year history The Briefing was a truly international affair: not only was international hairdressing abundantly represented in the audience, but the event was also live-streamed on ghdhair.com – directly from London to Dubai, New York and Sydney.

Global Head of Education Jo Robertson welcomed Adam to the stage as he presented his models, starting with the most incredible wigs, Adam went on to recreate looks from memorable shows he’s worked on in his career. Adam shared some of his hair history, in fact he’s celebrating his 30th hair anniversary this year. Talking through those that inspire him hair-wise, how’s it been working on over 420 shows in the last 23 years, what drew him to hairdressing in the first place and how it is working with cool brand ghd testing and launching the very latest in hair technology innovation.

Presenting six models and assisted by Ellenora Dean, Adam showcased the first looks he created for the Henry Holland show, talked about the ‘hairberdashery’ crafting they create to ensure their looks are totally unique, played with dual textures and wigs, it was a feast for the eyes.

The Briefing is a fantastic opportunity for those that love hairdressing to come together and be inspired by someone like Adam Reed. The fact that we were able to share this with everyone via live-streaming was really special and having been such a huge success we’ll be doing it again,” commented Jo.

Visit ghdhair.com/thebriefing to watch the exclusive video!


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