Based on traditional family recipes from their native Kenya that have been passed through the generations, twin sisters Jane and Jedi Nyachiro have created a coconut oil-based haircare range that specifically addresses concerns specific to women with curly, textured hair.
Jirano Beauty is quickly gaining momentum as the go-to range for those looking for naturally defined curls that are “simply beautiful”.
“I was born and grew up in Kenya,” explains Co-Founder Jane Nyachiro, living from the land and using the rich bounty from the land is part of our culture, customs and heritage. “We had no beauty stores or salons to go to. Instead we relied on formulations (or recipes) that had been handed down from generation to generation, from mother to daughter, to protect and restore our hair.”
It was her family’s tradition to go to the markets and buy fresh ingredients – ingredients that her mother would blend together that were aromatic, extremely functional and absolutely exceptional on curly hair. The women in the family would buy the best coconuts from the coast of Africa, freshly pulped shea butter –picked at the optimum time– vanilla that came directly from Madagascar, and aloe harvested just after the rain. “We would watch in amazement as my mother created fresh, 100% organic products that totally transformed our hair.”
“When civil war forced us to flee as refugees we brought that heritage and history with us. As part of wanting to share our heritage and the beautiful, natural, effective products we grew up with, we created Jirano Beauty. These curl performance products have natural ingredients that deliver impactful results from the first use.“
Indeed, Jirano Beauty marks a new era in haircare for women. This groundbreaking, high-performance line is infused with natural, premium products and is already gracing high-end salon shelves across North America. Priced between $17.95 and $19.95, the excellent value and money back guarantee ensures client satisfaction.
Jirano Beauty’s line, named the Curl Care System, currently includes 4 essential products: Coconut Shampoo, Silky Coconut Conditioner, Coconut Silk Curl Definer plus a Bombay Hair Growth Serum with more items in development. Each product is free of silicones, parabens, sulfates and harmful chemicals – as well as being cruelty-free products that are never tested on animals.
The range is filled with globally-sourced natural and organic ingredients like pure Coconut Oil to provide extra shine, Keratin for added strength and flexibility, and Shea for an extra burst of moisture to drench hair with the utmost nutrients. This results in hair that is healthier, shinier and ultimately more manageable.
True to its name, Jirano (a derivative of “Jirani” meaning “neighborhood” in Swahili) is inclusive of every woman and celebrates a sense of community among curly/textured hair women. “Jirano Beauty offers the key to beautiful and healthy hair that I want everyone to have access to, no matter where they are from or what the texture of hair is,” Nyachiro states.
“Respect, honesty and integrity in everything we do is paramount to us as business people and as neighbors. The same values apply to our environmental policy. We reduce, reuse and recycle in all areas of our company. And we are always working toward finding alternative packaging that will be kinder to our world.”
The Coconut Shampoo (8 fl. oz) retails for $18.95
The Silky Coconut Conditioner (8 fl. oz) retails for $17.95
The Coconut Silk Curl Definer (8 fl. oz) retails for $17.95
The Bombay Hair Growth Serum (2 fl. oz) retails for $24.95
For more information on Jirano Beauty, please visit the website at jirano.com