As true experts across the entire color spectrum, Wella Professionals has redefined and expanded Bronde – one of the key emerging trends for the Autumn/Winter 2016 season.
A combination of two of the most classic shades –blonde and brunette– Bronde is all about rich, yet subtle and natural-looking shades, expertly achieved by lightening the hair without creating too much of a contrast. It’s a color lifting technique that really appeals to dark-haired clients who want to go lighter in a way that’s individual and bespoke for them. Until now, a somewhat limited palette has meant that Bronde is traditionally perceived as a look that is just for brunettes, but with Wella Professionals new Bronde Luxe service, colorists are now equipped with a full spectrum of shades. This major step forward means that literally any salon client can now achieve the Bronde effect they desire, regardless of their base color.
HAND-CRAFTED COLOR
The unique expertise and colour craftsmanship of the Bronde Luxe service means that the strategic placement of light and shadow can be used to lift any color and give clients their very own ultra-personalised look. The Couture Color approach to Bronde diversifies the trend by adding nuances of pearl, olive, coffee and caramel to natural tones. Silvery violet tones are added to dark brunettes and black hair, ashy blues beautifully complement platinum blondes and sunkissed strawberry hues enhance true titian red heads.
Whatever the base color, the Couture Color approach ensures that the colorist’s skill and expertise shines through at every stage of the process, resulting in the ultimate prestige finish. To showcase the breadth of the Bronde Luxe collection, Wella’s Global Creative Director for Color, Josh Wood, created seven looks using the Bronde technique and the Illumina Color portfolio of 38 shades, plus a new shade – 5/02 Light Natural Matt Brown, which allows to neutralize the red/orange warmth found in the dark hair. With the perfect mix of incredible light reflection and hair protection, Illumina results in a beautiful bespoke color result every single time.
The Bronde Luxe service offers the highest quality of products, not only for color but, also for care
“As leaders in color, Wella Professionals colorists are always looking at ways that we can use our creativity and craftsmanship to evolve and elevate popular hair trends,” explains Josh. “The Bronde Luxe collection finally gives this established trend a fresh face, taking it in a more sophisticated direction and opening it up to a whole new customer base.”
Bronde Luxe is part of Wella Professionals’ highly advanced color and care portfolio, used by its Top Artists in creative salons across the globe.
For further information on Bronde Luxe, visit www.wella.com
Bronde Luxe by Wella Professionals: Caramel Bronde 
Bronde Luxe by Wella Professionals: Coffee Bronde 
Bronde Luxe by Wella Professionals: Olive Bronde 
Bronde Luxe by Wella Professionals: Ronze 
Bronde Luxe by Wella Professionals: Smokey Bronde 
Wella Color 
Wella Enrich + Wella Color Recharge 
Wella EIMI 
Oil Reflections will be available in US salons beginning in January 2017
