Just in time for holiday hairstyling, Keune Haircosmetics dresses up its popular Design Society Extra Forte Hairspray in a limited-edition iconic hairspray can. The humidity-resistant formula provides a dry spray with strong hold and no buildup.
The elegant packaging features an inspiring model image that not only gets you in the party spirit, it helps sell more product.
Keune Academy and Technical Director Chris Sulimay weighs in on how to maximize your selling potential:
Show clients how great the product performs. Especially during the holidays, hairspray is a styling essential. While putting the finishing touches on any style, talk about Design Society Extra Forte’s features and benefits, such as instant volume, strong hold without buildup and humidity resistance. Tell your client how much you love the beautiful limited-edition can!
Stock up and merchandise your salon. During the holiday season, many salons see up to 80 percent of their active clientele. Take advantage of this natural promotional opportunity by stocking up on everyone’s must-have— hairspray—and creating a beautiful display and signage around it. Display it several plays in the salon—on the front desk, retail shelves and styling stations. Even have a can in the restroom that clients can try on their own.
Talk about your promotion. Make sure the entire salon team is talking about your Keune promotion. Develop a short script that the entire team commits to saying to every client. Don’t be shy—salon guests love styling tips and beautiful packaging!
Continue the conversation beyond the salon. Make sure to feature styling tips using hairspray on your social media, in your salon’s newsletter and on bag-stuffers.
Armed with these simple steps and product, your hairspray sales are bound to soar!
A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers since 1922 by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit keune.com/na