1 July 2022

Alterna Haircare: Give your Clients the Luxury they deserve from Behind the Chair

Caviar is one of the world’s most coveted luxury foods but aside from it being edible luxury it’s also full of important vitamins and nutrients that promote healthy hair and scalp.

Alterna Haircare a New York-based pioneer in luxury haircare has launched a new collection of styling products entitled Caviar Style. Known for its signature caviar extract that provides amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine.

This collection is exclusively “by the stylists, for the stylists” and is available in luxury salons now.

The new collection is slated to include five products each sold at $28 and they are:

1. The Invisible Roller Contour Setting Spray – the name says it all, give your hair the volume without the roller hassles. This spray provides a medium hold that lifts hair from root to tip and allows you to mold hair into lush shapes. Did we mention it also protects your hair from heat damage and gives you the shine coveted by women all over the world?

2. The Luxe Shape Versatile Crème-Gel is part cream and part gel that transforms your hair and aids in giving that sleek style while nourishing each strand and providing natural shine.

3. The Satin Rapid Blowout Balm cuts blowdrying time while delivering a smooth, shiny finish.

4. The Grit Flexible Texturizing Paste provides a medium hold whilst delivering shine, defining silhouettes and separating layers.

5. The Concrete Extreme Definition Clay totally lives up to its name. It’s rock hard hold provides texture and a slick matte finish that will last all day and well into the night.

The Caviar Style collection focuses on creating great hold for all hairstyles and hairtypes. It will also feature Alterna Haircare’s industry-leading formulas such as Flex-Strength Complex, which is a proprietary bend of proteins that increases flexibility and strength. The collection also takes care of the hair preventing breakage with formulas that include Seasilk® a blend of marine botanicals and ColorHold® technology to lock in color and luminosity without sacrificing moisture.

For a peek at the line visit www.alternahaircare.com


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