1 October 2022

How To Video: Rodarte SS2017 Whimsical Floral-Style by Odile Gilbert for Wella Professionals

For Rodarte’s SS17 collection, the models strutted down the runway through a whimsical floral-infused stage wearing a breathtaking array of embellished and embroidered designs composed of silks, sequins, chiffons and crystals that complimented their fresh, dewy faces.

The beauty inspiration was about capturing each of the model’s youthful spirit by creating a natural glow that highlighted their radiance. To bring this to life, lead stylist Odile Gilbert for Wella Professionals designed custom hair accessories using leftover fabric from the garments in the collection and placed throughout the back of the head to be perfectly disheveled. The hair itself was simple, touting a natural texture as to not disrupt the original movement of the hair.

Get the Look:

1. Begin by misting the entire head to calm the hair; apply a dollop of Wella Professionals Enrich Moisturizing Conditioner and move throughout to soften hair and to ensure volume is minimal.
2. Next, diffuse dry the hair to avoid disrupting the natural texture and to maintain the weight of the look.
3. Once dry, add in a few natural curls throughout the head for added texture. Apply Wella Professionals EIMI Stay Essential Hairspray for touchable hold.
4. Lastly, apply the handcrafted hair accessories throughout the back of the head to conjure a whimsical, youthful look.  


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