Of all the shows in the fashion calendar, it’s Jeremy Scott’s that Wella Professionals Global Creative Director, Eugene Souleiman has the most fun with. The designer is renowned for his wit and sense of humor. Models walked out to 1980s hit “Out Come The Freaks by Was (Not Was),” setting the tone for a show that popped with playful prints, bright colors and eye-catching accessories.
“It’s always a fun one to do, it’s never serious. People can be a little too serious, but Jeremy puts the character and the freak back into fashion. He addresses pop culture in a very witty way. For this collection, he’s done a lot of prints and some very sexy dresses. It’s camp and fabulous,” says Eugene.
The Key Technique:
So how did Eugene respond to this ‘camp and fabulous’ creative brief?
“I went with the 80s mood of the collection, and added a bit of 60s inspiration. Haircuts in the 80s were geometric and crazy, but I wanted to create something more beautiful than that. My reference was an old photo I’ve got of a Vidal Sassoon haircut, that’s like a beret. We took that look even further, and cut the hair on the bias, short above the eyebrow, and then longer as it travels around the head.”
Eugene knew that he couldn’t cut the models’ hair in the style he wanted –”I wouldn’t be allowed to!“– so he used wigs, prepping them using EIMI Perfect Setting, blow dry lotion hairspray. “Perfect Setting gave us the right texture to work with. You get a very luxurious feeling, with lovely shine, lightness and control. The hair was then blown out on a round brush, to give a luxurious, opulent feeling rather than it looking too geometric, hard and sharp.”
Eugene then used EIMI Glam Mist. “The great thing about Glam Mist is it doesn’t feel oily and it doesn’t weigh the hair down. We sprayed a tiny bit of the mist and combed it through, giving some control and just a little bit of shine so that our straightening irons could glide through – which they did, beautifully – as we used them to bend the hair,” says Eugene. “This look was all about the silhouette, the line and the shine. It was cut on the bias, geometric, opulent and fabulous.”
Photos: Getty Images