11 December 2023

Straight Up! Get the NYFW Victoria Beckham SS2017 Look with ghd

The iconic hair styling brand ghd partnered with fashion designer Victoria Beckham and international session stylist Guido Palau to create the hair look for the Victoria Beckham spring/summer 2017 show during NYFW – learn HOW TO!

Studying a collection with a designer like Victoria and deciding how to style the hair is an intuitive and instinctive process. This time a glossy, sleek and luxurious look felt right. We wanted something totally minimal and modern,” said Guido.

Guido first applied a primer and heat protector, before using a ghd bristle brush and the ghd Air Elite hairdryer to blow-dry freshly washed model hair into a straight and silky form.

After adding a graphic centre parting, rogue fly aways were quickly dismissed as the ghd Platinum Styler glided through hair, giving a super sleek, glossy finish. “This hair is at once polished and rich, but also simple and chic,” said Guido.

Get the Look!

1. Apply a primer and heat protectant to clean,
 damp hair.
2. Create a center parting and blow dry hair using the ghd natural bristle radial brush size 2 and the ghd Air Elite Hairdryer for straight hair.
3. Finally, glide the ghd Platinum Styler over hair from root to
tip to eliminate flyaways and give a glossy, super straight finish.


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