30 November 2021

Rockstar Reds! Affinage introduces 5 New Infiniti Shades of Red

Affinage introduces five new shades of red into its Infiniti permanent hair color line and has compiled them in an intro kit that contains eight 100 ml tubes of color, one 250 ml 10 Vol Crème Developer, one 250 ml 20 Vol Crème Developer, brochures, shade chart and a bonus lip gloss glitter in Ruby Slippers.

The Rockstar Reds Kit includes:

● 9.34 Spirited is a soft golden copper. The kit contains two of these.
● 8.444 Rocket is an intense blast of copper/flame-like hues.
● 8.446 Electric combines intense fiery copper hues with a hint of red. The kit contains two of these.
● 6.666 Inferno is fire red.
● 7.646 Rebel is a nice fusion of red and copper tones. The kit also contains two of these.

DATEM PLUS technology encapsulates both oxygen and the color molecule before safely transporting them deep into the hair shaft. This helps reduce and control the action of free radicals, greatly reducing cuticle damage and resulting in color that is richer, more intense and longer lasting.

Color actives are dispersed more evenly in smaller oil droplets allowing a larger quantity to penetrate into the hair before oxidizing. This unique action ensures flawless 100-percent grey coverage. The conditioning emulsion cream base is formulated with Shea Butter and Argan Oil for added protection, suppleness and incredible shine.

Launched in 1996 by International Hair Cosmetics and now represented in all five continents, Affinage Infiniti permanent haircolor features DATEM PLUS technology and has been followed into the marketplace by tone-on-tone colour, fashion colours, permanent waves, specialized highlighting systems, bleaching powder as well as shampoo, conditioner and styling products manufactured for the professional beauty industry.

For more information, please call 877.597.2929 or visit www.affinage.com

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