26 May 2022

NYFW How To: Embracing Natural Texture with Redken’s Guido at the impressive Kanye West Show

As a nod to individual beauty, Redken Global Creative Director Guido capitalized on each models’ individual hair texture at the impressive Kanye West SS 2017 Show during NYFW… with 250 models!!!

We’ve got 250 models here at the Kanye West show. All are African American, so we’ve got lots of textured hair to play with. We’re really enhancing all the girls’ natural texture and we’re using Redken’s NEW! Curvaceous line for each look, in different capacities. We’ve prepped the hair by shampooing it, then following up by using conditioner and styling products. So really what we’re seeing is embracing this natural curl that many of these girls have. Although it’s such a large group, each with their own unique style, the general theme would be embracing natural texture. When talking about natural texture, whether that be on African Americans or anyone who’s got wild curls, what we’re looking for is a great shape in your hair. The ideal cut will allow you to let those curls really come out and you’ll feel more comfortable in letting your hair dry naturally. I think women sometimes get a little bit uncomfortable because they think it looks messy. But if hair is well shaped, then the style has a good foundation,” said Guido.


1. Prep hair with Curvaceous Low Foam Moisturizing Cleanser and Conditioner to prep hair. Allow hair to air dry.
2. Spray Curvaceous CCC Spray generously throughout freshly washed hair to set and invigorate curls.
3. Tweak curls with different sized curling irons in sections to enhance natural texture.
4. Finally, pump a dime-sized amount of Diamond Oil into hands then scrunch throughout hair to give a natural shine and smooth your ends.

Photos: Getty Images


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