6 December 2021

Color with no obligations! Schwarzkopf Professional introduces BlondMe Instant Blushes

In the mood for color experiments or a new style? Schwarzkopf Professional introduces INSTANT BLUSHES, an expansion on it’s current BLONDME line, created to offer partner salons and clients with even more ways of experimenting with color.

Blondehaired customers can now fulfill their wish for exciting color highlights that can be achieved either at home, or in a salon. The sprayon BLONDME INSTANT BLUSHES are available in four trendy tones; Strawberry (light rose pink), Ice (lilac), Steel blue (light blue with grey undertone), and Jade (seafoam green). The special feature: The INSTANT BLUSHES stay in for up to three washes, and allow for customers to experiment with color, without the long term commitment. Use one shade to create a sexy colored ombre, or combine multiple for a technicolor experience.

Pastel shades are everywhere right now – it’s a hot trend,” says BLONDME Global Ambassador, Kim Vō.

The playful BLONDME INSTANT BLUSHES with Kera vitamin complex, nourish hair all the way down to the tips, while acidic pH closes the cuticle of the hair, and rebalances the pH level; resulting in shiny, healthy-looking hair.

The BLONDME INSTANT BLUSHES are also suitable for use at home: Just spray the INSTANT BLUSH onto the hair, applying from root to tips, and continue applying until the desired intensity is achieved.

For a more striking look, also spray the strands around the face. If you want a more discreet look, only the strands under the top layer of hair should be sprayed,” says Vō. Comb the hair thoroughly to ensure an even distribution, then blow dry.

For a bit of color inspiration with an edge, Schwarzkopf Professional created four signature looks that are attainable with BLONDME INSTANT BLUSHES. Recreate one of the below, or let your creative side shine through, with a colored masterpiece of your own.

Blush Me!
Create delicate soft rosé effects on the lengths by using BLONDME INSTANT BLUSH STRAWBERRY for a quick pastel color service with low commitment.

Mermaid Me!
For this ontrend layered aquatic look, apply BLONDME INSTANT BLUSH STEEL BLUE at the tips and then work BLONDME INSTANT BLUSH JADE through the lengths of the hair.

Candy Me!
A true color fit for any client who wants to experiment with pastel looks. Apply BLONDME INSTANT BLUSH STRAWBERRY on the full head to achieve a powdery rosé look.

Cool Me!
Create a cool neutral blonde using BLONDME INSTANT BLUSH ICE at the backwash after lightening or highlighting services. For pure neutralization or a more subtle result, rinse out. Do not shampoo. For a more visible tone direction, leave in. Dry and style as usual.

Thanks to INSTANT BLUSHES, there are no more limits to color experiments. For more information, visit www.schwarzkopf-professionalusa.com


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