3 February 2023

Hair Icon Vivienne Mackinder partners with Pivot Point International for Educational Content

Students can access Blow Dry, Set and Braid catalogs on Pivot Point International’s LAB (Learn About Beauty)!

Iconic hairdresser Vivienne Mackinder has partnered with Pivot Point International to provide educational content available to schools through LAB, allowing students to delve deeper into practical skill sets that include blow drying, setting and braiding. Students have the option of viewing the content on their own or schools have the option of easily integrating the lessons into the curriculum. Schools can purchase one, two or three catalogs for their students who have the rights to use the content for a two-year period.

This project is very dear to my heart, as I am always championing the younger generation of hairdressers paving their way in our industry,” Mackinder explained. “I have copious amounts of content, and I personally selected these catalogs after speaking to the team at Pivot Point and discussing ways to help these students leave school more prepared than they arrived.”

Students simply log into Pivot Point’s LAB with their email and password and click on the “Learn” tab to access the content. The Blow Dry catalog contains 19 lessons, the Set catalog contains 20 lessons and the Braid catalog contains 21 lessons. Each catalog features how-to’s, inspirational content and client consultation skills while each completed lesson earns the student a variety of points towards their goal. Because these catalogs are available to students for two years, they have the ability to access content after they obtain their licenses.

This is Pivot Point’s first foray into curating ‘best in class’ third-party content for LAB,” said Jennifer Eckstein, the senior director of global marketing and business development for the brand. “Salon owners are constantly commenting that many students aren’t armed with the salon readiness they need when entering the workforce. Now, with their required content supplemented with Vivienne’s content, students can leave school for the real world much more prepared.”

Pivot Point International, Inc. delivers exceptional hair and beauty education designed to help students, educators and owners excel. With deep industry knowledge, Pivot Point develops and offers integrated educational content, products and tools available on six continents, and translated into multiple languages. Founded by Leo Passage in 1962, Pivot Point remains committed to his legacy of providing sustainable careers. Visit pivot-point.com for more information.

Launched in 2002 by Mackinder, HairDesignerTV.com is a fee-based educational platform designed to provide hairdressers with basic and advanced techniques through video step-by-steps and instruction. Mackinder posts collections as well as live workshops. Memberships vary in price and length, allowing hairdressers the freedom of when and how to use the site based on their specifications. Follow Vivienne on her blog at viviennemackinder.com


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