6 December 2022

Wella Professionals’ New Color Touch Plus: A Low-Commitment Solution to Blend & Cover Grays

Known to be at the forefront of innovation and unparalleled product development, Wella Professionals continues to evolve and improve its current color offering with the introduction of new Color Touch Plus, a versatile demi-permanent line that provides intensified glossy color results and up to 70% gray coverage.

Designed with the salon client’s needs in mind, the 16-shade range collection provides a low-commitment gray hair solution that doesn’t compromise on color and delivers brilliant shine that suits an array of gray hair needs. 

Formulation is vital in product development which is why Wella Professionals takes profound pride in creating technology that delivers superior and unmatched results. New Color Touch Plus is formulated with the unique Trispectra technology that helps generate luscious color results and leaves the hair nourished and full of shine. The technology provides careful consideration of the structure and color of each individual hair strand from root to tip by gently giving the hair just enough color for an intense, but natural result.

Color trends are ever-changing and adaptation to the latest innovations is what Wella Professionals embodies, which is why Color Touch Plus not only covers gray but also allows stylists and their salon clients to achieve the latest trends in hair color. Unlike traditional gray-coverage products which can be harsh on hair and leave locks dull and lack luster, the gentle formulation of Color Touch Plus allows for vibrant on-trend looks. New Color Touch Plus is at the epicenter of creativity, allowing experimentation with hair color whether it is simply gray coverage or the latest hair trend on the runway. 

Joshua Wood, Wella Professionals Global Creative Director for Color, commented, “As a colorist, I am witness to an array of different client color needs and requests. What is so great about the new Color Touch Plus is that it addresses and delivers on so many of those asks; from gray coverage to intense color and shine to gray blending. This collection allows for endless creative possibilities for both me as a colorist and the client.

Wella Professionals Color Touch Plus launches in September 2016 and is available at salons carrying Wella Professionals nationwide.

For more information please visit www.wella.com


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